Campaigns and activation

Award-winning, results-driven marketing campaigns are not single discipline. They reply on multi-channel, multi-message strategies that reach specific audiences with the right content at the right time. That’s why we hold specialisms from across the marketing spectrum; from ABM, paid media and email nurture, to content, video and event marketing.

So whether you’re looking for a fully integrated multi-channel, global campaign or a highly-targeted, offline strategy to target a specific audience, we can help. Our approach delivers intelligent, effective campaigns that span the buying journey from awareness to decision making, and ensure content and channel are appropriate for each stage of the process.

And the best thing about working with Velo (apart from our amazingly talented and inspiring team, of course), is that all of our integrated campaigns are designed to work within your marketing, PR and communications plans. That’s how we make sure your audience encounters a consistent brand message, regardless of whether they see you online, in a sales brochure or in the media.

 

How do we know this strategy is effective? Our clients’ campaigns are consistently nominated for industry marketing awards, and Velo itself has been nominated for six marketing awards at The Drum Recommends Digital Awards in 2019.

Our services:

  • Fully integrated campaigns,
  • Paid search, social media and multi-channel ad strategy*
  • Programmatic and display marketing
  • Sales enablement
  • Internal communications
  • Channel marketing and partner programmes
  • Account-based marketing (ABM) programmes
  • Email automation and nurture tracks
  • Inbound marketing
  • Direct mail and event marketing

*As well as being Google Partners, we also specialise in email and automation tools such as Hubspot, Marketo, Eloqua and Adestra.

Case study - McGraw-Hill


Selling more than just textbooks to the world's educators

McGraw-Hill Education is one of the world’s largest educational publishers and we work with their global teams helping them engage students, faculty and educators in new and innovative ways. As their digital partner, we've launched a range of multi-channel campaigns around their products.

View case study

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