Our bespoke insight and planning process begins with a collaborative workshop so we can adequately define your business challenges and goals. This also includes company and sector research to power account-based marketing campaigns.
Every member of our insights team is Google Accredited and comfortable with all major analytics platforms. We’ll analyse all available data sets including customer feedback, website performance and visitor behaviour to identify customer journeys and personas; this allows us to gain a deep understanding of what motivates your audience and how we can go about getting results. Once deciphered, the data will be presented back to you so it’s easy to understand why something is happening and what we can do to improve it.
A vital aspect of our planning and insight is measuring our performance and impact. By understanding what your ambitions are for your campaign, customer or website, we can work in unison to set meaningful objectives and achieve them together.
- Qualitative and quantitative research questionnaires
- Campaign insight and planning
- Full Google analytics
- Website analytics
- Audience identification
- Persona identification
- Company research for account-based marketing programs