Velo consistently delivers compelling, innovative, and cutting-edge campaigns for us at McGraw-Hill. They work as an extension of our team, bringing to the table a wealth of ideas to add value to our campaigns.
AP, Executive Director of Marketing at McGraw-Hill Professional
McGraw-Hill Education (MHE) is one of the world’s largest educational publishers. It operates in 28 countries with over 5,000 employees, offering educational products and services to over 135 countries in 60+ languages.
If you attended university, anywhere in the world, it’s likely you will have studied using a McGraw Hill textbook.
Velo has supported the global MHE team across a number of brand awareness, creative, demand generation and customer marketing activities since 2017.
Print sales within the publishing industry are in decline. Many teaching staff and students now opt for digital versions or no longer feel the need for book publications as their only point of reference.
Education is also undergoing major changes, especially in Higher Education. As students are required to fund their own degrees, higher expectations and pressures are on the universities to increase teaching standards, drive better results, and improve post-grad student employability.
For MHE, remaining current in this new world of education, adopting new digital technologies to share content, while ensuring minimal cannibalisation of its own print business is a constant, daily challenge.
Our work with the MHE team is full-service. We work collaboratively with the marketing team to embed our planning methodologies and frameworks and ensure they have the support they need to build out powerful briefs.
Working at both the most senior levels and with delivery teams, we help guide MHE strategy and ensure cost-effective execution, blending in-house and external resources.
Taking a leadership role in high-profile and business-critical campaigns, we’ve helped MHE reach the right audiences with the right information on the right platform to help develop the doctors and engineers of the future.
Our Landmark 20th Edition global campaign for Harrisons Modern Medicine was shortlisted for PPA Campaign of The Year in the PPA awards
Since 2017, our team has worked with the highest levels of McGraw Education. Originally commissioned to establish a planning methodology that uncovered internal and external insight and identified the messaging that resonates with audiences our work is still used when planning all campaign activity. Alongside this, our team is relied on to plan the most important new product launch including award nominated Harrisons, Principles of Modern Medicine 20th edition and Perry’s Chemical Engineer’s Handbook as well as lead generation activity for McGraw Hill’s digital learning product, Access, ALEKs and Connect, using an approach combining global campaigns yet delivered locally.
Our activities use always on awareness activities layered over by demand generation campaign bursts to stimulate a flow of quality leads, which are then "nurtured" to sale by specific "relationship building" activities. Highlights include award nominated Harrisons, Principles of Medicine 20th edition and Perrys as well as lead generation activity for McGraw Hill’s digital learning products using an approach combining global campaigns yet delivered locally
Working respectfully within McGraw Hill’s brand guidelines, our team have produced a suite of print, digital and video collateral to influence and engage at every stage of the decision-making cycle. Items include: Brochures, Microsites, Overview videos, Email journeys, Promotional Items, Exhibition stands, Sales presentations, Digital Advertising, Social content
Woking with a global audience, video repeatedly proves itself to be a powerful medium to engage with these audiences. Teaser, demonstrators and campaign content have all used video, particularly with motion graphics to tell complicated stories in many different languages.
Working with Marketo particularly, our team build email programs and personalised landing page experiences to nurture and qualify leads in specific online user journeys
Highlights so far
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