Case study - Troup Bywaters + Anders

We have worked with Velo since 2016 during which time they have consistently delivered to our brief to achieve our objectives across our marketing and communications channels. Velo has been instrumental in supporting our business and brand strategy both off and online and we have been impressed with how they have taken initial ideas and grown them into a creative concept with value, meaning and strong brand identity. They are a clear thinking, flexible, professional agency and crucially a great team of people who care about delivering results for our business. I would highly recommend Velo to others.

 

LW, Head of Marketing and Communications, TB+A

Background

 

Troup Bywaters and Anders (TB+A) is a building services engineering and design consultancy with more than 200 staff across eight UK offices. The firm have worked on some of the UK’s most iconic buildings including fit outs for the Houses of Parliament, The Shard, Bart’s Hospital and Canary Wharf. TB+A also invests heavily in cultivating new talent and won the prestigious Princess Royal Training Awards Standard in 2017 in recognition of best practice to training and people development.

Challenge

 

TB+A operates in a highly competitive market, vulnerable to macro-economic changes, such as Brexit and the global socio-political uncertainty. The firm also faces stringent tender processes before winning and being assigned new business. To continue thriving as a business, TB+A wanted to bring its entire visual identity into one place, overhauling its online presence and ensuring consistent branding across their major office locations.

Approach

 

Initially invited to pitch on a new website, it quickly became apparent that TB+A required help understanding who they were and why they were different. After messaging workshops and stakeholder engagement, we conducted a complete overhaul of their visual identity across the business – digital, video & photography content, branded templates, events and advertising. Our favorite pieces included:

Digital
Photography
Video
Campaigns
Brand and Visual Identity

Impact

 

With great internal and external feedback, the new TB+A site tripled visitor engagement, resulting in a greater number of press requests and a record number of apprenticeship scheme applications. This boosted the TB+A apprenticeship intake and helped ensure continuing success moving into the future.

 

Additionally, the London teams are enjoying better customer engagement and success with pitches than ever before. To top it all off, more awards have been won this year than previously, something stakeholders have attributed to our work helping TB+A put together better-quality submissions.

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