Case study - McGraw-Hill

Selling more than just textbooks to the world’s educators

 

McGraw-Hill Education is one of the world’s largest educational publishers and we work with their global teams helping them engage students, faculty and educators in new and innovative ways. As their digital partner, we've launched a range of multi-channel campaigns around both their on- and offline products. Integrating seamlessly with the team, we've helped McGraw-Hill Education reach the right audiences with the right information on the right platform, to help develop the doctors and engineers of the future.  

The challenge

 

Print sales within the publishing industry are in decline, with some old-time customers opting for digital or not even looking to book publications as their only point of reference.

 

Education is also seeing its fair share of change too, especially in higher education. More and more as students have to fund their own degrees, higher expectations and pressures are on the universities to provide a higher quality teaching, better results, and better most study employability.

 

So for McGraw-Hill remaining current, adopting new digital technologies to share content, and not cannibalising their print business, is no mean feat.

Approach

 

We take a strategic and integrated approach to every campaign we deliver so that we’re considering the integrated role that comms and content plays at every point.

 

Impact

 

Our campaigns have sold textbooks and subscriptions:

 

“Velo consistently delivers compelling, innovative, and cutting-edge campaigns for us at McGraw-Hill. They work as an extension of our team, bringing to the table a wealth of ideas to add value to our campaigns”


- AP
  Executive Director of Marketing at McGraw-Hill Professional

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