Case study - JLL

Velo have been an exceptional design agency to date and have always approached our projects with enthusiasm, passion and most importantly have provided cutting edge design and guidance. We have worked with them on a diverse set of projects including web design, infographics and videos with great results every time. I wouldn't hesitate to recommend them to our business for future projects.

 

BA, Head of Product Delivery, JLL

Background

 

With turnover of $6.8bn, operations in 80 countries and 85,000 employees, JLL is one of the largest names in real estate. The firm owns, occupies and invests in a variety of property types including industrial, commercial, retail, residential and hotel. Clients include everyone from individuals looking for a new home to industries seeking new premises spanning verticals such as banking, energy, healthcare, law, life sciences, manufacturing and technology. Velo has been JLL’s digital content and communications agency for the UK and Europe since 2015.

Challenge

 

Increasingly buyers are using the JLL website to research properties before interacting with the sales team. With 7 million professionals visiting the site every year, the branding and sales potential for the website is huge. JLL was keen to increase the conversation rate from 0.2% and required the site to better convey the brand through sophisticated design and interactivity.

Approach

 

We have supported JLL in designing, writing, coding and developing much of the website. This included UX and user journeys, and specific digital campaign activity such as creative, eBrochures, microsites, video, content, and development for both internal and external property promotions. Our favourite pieces include:

 

Digital
Design
Mobile

Impact

 

Within a month of the new site launching, our work led to a 13% increase in call conversion rates. Working in multiple languages with the EMEAR team on UX design best practice and on-site optimisation led to a significant drop in bounce rate across the site and generated overwhelmingly positive feedback from the sales teams.

 

The sale enablement content we produced helped to generate commercial conversations and maintain the high quality, ambitious brand image of JLL.

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