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Velo have been an exceptional agency partner to date. They have always approached our projects with enthusiasm, passion and most importantly have provided cutting edge design and guidance. We have worked with them on a diverse set of creative and marketing projects including web design, infographics, videos and event marketing with great results every time. I wouldn't hesitate to recommend them to our business for future projects.
BA, Head of Product Delivery, JLL
Background
With turnover of $6.8bn, operations in 80 countries and 85,000 employees, JLL is one of the largest names in real estate. The firm owns, occupies and invests in a variety of property types including industrial, commercial, retail, residential and hotel. Clients include everyone from individuals looking for a new home to industries seeking new premises spanning verticals such as banking, energy, healthcare, law, life sciences, manufacturing and technology. Velo has been JLL’s digital content and communications agency for the UK and Europe since 2015.
Challenge
Increasingly buyers are using the JLL website to research properties before interacting with the sales team. With 7 million professionals visiting the site every year, the branding and sales potential for the website is huge. JLL was keen to increase the conversation rate from 0.2% and required the site to better convey the brand through sophisticated design and interactivity.
Approach
Velo have supported JLL in designing, writing, coding and developing much of the website, incorporating best-practice UX and user journeys to deliver a truly immersive and interactive website. We then rolled out the website into multiple languages for their offices across Europe and developed a fully optimised mobile version, which the previous JLL website did not offer.
Following on from the website project, Velo worked with the sales teams to develop sales enablement content for individual properties, integrated with their MS Dynamics CRM, to help them to convert more customers. This was in tandem with providing creative and strategic support for their event marketing and other promotional efforts.
Interactive and personalised prospectuses so visitors can self-serve property information while integrating with JLL’s CRM to providing a qualified leads to the sales team.
We offered fresh new design ideas to lift engagement including the ‘view property’ sections.
Designing and building a new mobile site using Sitefinity. Our development team operated as an extension to the JLL team, coding site changes and providing the CSS, HTML and JavaScript files through JLL's workflow processes.
Impact
Within a month of the new site launching, our work led to a 13% increase in call conversion rates. Working in multiple languages with the EMEAR team on UX design best practice and on-site optimisation led to a significant drop in bounce rate across the site and generated overwhelmingly positive feedback from the sales teams.
The sale enablement content we produced helped to generate commercial conversations and maintain the high quality, ambitious brand image of JLL.
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