Case study - Babcock

FTSE 100 British multi-national corporation specialising in outsourced support services

 

Babcock Education is the UK’s largest education and support service provider. Part of FTSE 100-listed Babcock International, the firm delivers daily support services such as IT, facilities management, HR and learning/teaching support for over 450,000 children in 1,500 schools and academies. Working for Local Authorities in Surrey, Devon and Worcestershire, Velo has been working with Babcock Education since the agency’s inception in 2011. 

“Working with Velo has been effortless from the start. The team are always helpful and responsive whether problem-solving or coming up with creative design or development solutions. They have created a great new website for us, understanding our business context and our objectives and translating these into a workable and cost-effective project. Post-launch it's already been invaluable to have their support both with developing the site further and also with creating other digital content.”

 

NE, Babcock Education – HR Services

The challenge

 

Schools face huge challenges, from dealing with significant budget cuts and rising pupil numbers, to keeping up with societal, political and technological developments. To cope with these, Babcock required a digital marketing partner who could help them produce content that would resonate, educate and entice schools to use their services.

Approach

 

Working closely with the Babcock team, we created a multi-channel content portfolio. This included: 

 

Impact

 

In a highly changeable education sector, we helped Babcock Education target schools and educational stakeholders and ensure they understood the value they provide to their pupils. We helped Babcock Education stretch its budgets to achieve the maximum benefit from their campaigns, events and websites, and target their audience with content that mattered. 

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