Velo is a great fit for Crowcon. They provide the support and expertise that we need to build a strong global brand and deliver innovative marketing. They really push the limits on what's required, which in turn delivers excellent results.
Lynsey Nurthen, Digital Marketing and Content Manager, Crowcon
Developing the latest in gas detection technologies to create healthier and safer workspaces, Crowcon has grown to become an international leader in gas safety solutions since its foundation in 1970. The Halma-owned company specialised in producing gas detection instruments for oxygen, flammable and toxic gas hazards, and utilises its comprehensive network of partners to find solutions for its customers gas detection needs.
As a Halma Group approved supplier, Crowcon were keen for us to take the lead on refreshing their visual identity in order to accurately and consistently reflect their brand proposition on a global level. Our challenge was to ensure Crowcon’s products, ethos and expertise would stand out with creative design, whilst also ensuring that their comprehensive product information was presented in a manner that would be beneficial to Crowcon’s customers and staff.
Velo led Crowcon in the overhaul of their visual identity and the production of new marketing materials. We worked closely with the team to develop a fresh, unique and recognisable design that accurately and consistently represented their brand at all points of contact.
The process involved:
As a result of this process, we developed a completely new look, feel and positioning of the Crowcon website, which showcased their offering through the use of animation, videos and interactive product pages.
We produced style guides and newsletter, Word and PowerPoint templates to be used across the company for complete brand consistency.
Additionally, we updated existing datasheets to align with the new brand identity, ensuring all material was presented in an easy-to-digest manner.
The brand refresh wasn’t just restricted to digital materials. In keeping with the new website, we also worked to update the look of Crowcon’s main office. This included custom-designed graphics for the reception space, boardroom and canteen, as well as posters and roller banners for use internally and at tradeshows. To enable Crowcon to mirror their design refresh in their offices across the world, we also provided style templates that would guarantee complete global brand consistency.
Having been adopted across the company, Crowcon’s refreshed visual identity, website, office and datasheets received universally positive feedback from both internal and external parties. Our work overhauling Crowcon’s styling was referenced as a positive point on staff reviews on Glassdoor, whilst employee satisfaction hit record levels on the site with 67% of reviewers stating that they would recommend the company to a friend.
Our work also played a part in Crowcon exceeding their annual 5% organic profit growth target as set by Halma. It also ensured the company would be able to call on a visual identity that they could rely upon well into the future.
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