Case study - Cisco

“With a refreshingly honest and open approach, the Velo team bring an abundance of creativity, energy and professionalism to the table you just don't get with others.”


JA, Partner Marketing Manager, EMEA, Cisco Services



With over 70,000 employees around the world, Cisco technology has been powering the internet since 1984. We’ve been working with the global technology leader as their agency of choice since 2011 with their teams across EMEAR, the Americas and APAC.


We work primarily with the software and services divisions, finding and influencing multi-million-dollar customer relationships, with our work deployed at every stage of the value chain.



Like most international IT businesses, Cisco sells direct. But in EMEAR Cisco mainly sell through partners, as well as through distributors and their internal sales teams. So, telling the right story to the right person so they can engage and generate leads is a real challenge.


We also deal with up to 100 different Cisco contacts every week on projects. That demands a thorough understanding of their brand and the processes they go through for sign-off before suggesting any creative ideas.



We work closely with Cisco on each project, acting almost like an internal unit. There’s isn’t a day that goes by without someone on Webex Teams, talking through a project with a Cisco contact. But we're only considered an extension of their team because we add value at each step.


To support workflows, we work with Cisco-approved language, tools and strategic templates to ensure we’re universally understood. And with a multi-national company like Cisco, employee turnover is commonplace, so we’re constantly working with new members of their team, showing our credentials as an agency that endures. 


As part of our relationship with Cisco, we’re frequently tasked with building micro-campaigns that engage audiences with content relevant to the issues they’re facing. Examples of this work includes:




We’re very proud of the work we have done with Cisco. Some highlights include:


  • Our work on the Cisco Lifecycle Advantage and Icebreaker programs, for which we have managed the communications, content and delivery for since 2015. The programs were shortlisted for four industry awards and credited as the main vehicle for driving revenue within Cisco services.
  • Our Customer Success videos are always featured at annual Cisco Live & Cisco Partner Summits.
  • Driving £2m in pipeline within 6 weeks with our Cisco Technical Knowledge campaign targeting less than 50 contacts.

Fancy a chat? Say hello to Velo today! Contact us about a project

More case studies