Wiley
The team at Wiley wanted to optimise their site content for the highest search engine positioning possible. With Google particularly delivering millions of visitors every month, this book and journal publisher knew that small improvements in their content and site structure would reap significant dividends.
And this is where we came in. Working with publishing training company, Marketability, we developed and delivered an in house training course.
Perfectly tailored to the Wiley portfolio of over 300 web sites, each course for each team levers the present site analytics from Google Analytics to develop a bespoke road maps of improvements for that team.
“I have heard very positive feedback already so I think you really hit the nail on the head with this group”
Over 70 marketers across 4 international locations are involved in the training, with the resulting enthusiasm and content updates already lifting traffic.
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