Startups.co.uk
Deliverables: Search engine optimisation plan lifting traffic by over 10%, Email design and html development, on site digital creative, analytics configuration and intepretation
This portal contains interviews with the UK’s major entrenpreneurs. From Sir Alan Sugar to Anita Roddick, aspiring, budding and practicing entrepreneurs visit the site to learn how to make their business grow. One of the largest challenges, is that the audience is continuously changing and needs to be constantly refreshed. As those who start up begin to be successful, they migrate away from the site to be replaced by a new generation of business executives looking to make their ideas a reality.
This makes the digital marketing a challenge – we need to seek out, engage with and retain those looking to start up whilst they are in start up phase. Working with our team, Crimson Business use our expertise to interpret their web site analytics and to devise effective search engine marketing, email and social media campaigns to find fresh audiences and engage with them to that they begin to rely on the site.
Tags//Analytics, Email Marketing, Facebook, On site Banners, Social Media, Web site design and development