Oxford University Press
Oxford University Press is the largest university press in the world producing journals and books including the world famous Oxford English Dictionary. Their UK catalogue site houses well over 80,000 different products each with its own marketing information. Ensuring the site feeds all the pages to Google to achieve the best discoverability possible is not a small task and requires optimised architecture, content and continuous dialogue with Google.
We were called in to work with the web team to aid this process and provide SEO support. Starting with a full review of their chosen analytics partner, Omniture, we worked hand in glove with the team to develop a bespoke SEO approach.
It started with developing a bespoke training course with Marketability to teach marketers writing copy for the web how to choose and tailor their words to optimise the content on each page.
Simultaneously, we worked with the central team to review the architecture, site structure and page lay-outs to make sure all pages presented the information they contained in the best way possible. Finally, we established a direct feed of content to Google of all the pages within the site.
Tags