Google Chrome: bigger than you think

Our team uses different web site analytics packages day-in and day-out. We’re working with B2B brands, eCommerce companies and publishers based in the UK and one common trend is common to all. Google Chrome is fast becoming a significant web browser.

Google Chrome usage increasing

As well as supporting HTML5, Google Chrome includes a number of additional features such as apps, extentions and themes with which you can customise your browser as well as a fast, intuitive design and a swift powerful search function.

It displays page code in a similar way to firefox using prerendering to speed up page load times.

Most importantly, following a considerable marketing push, web users are adopting the new browser and we’re regularly seeing it being over 10% of site usage, signifcantly outstripping mobile usage.

How do you work out how many people use Chrome on your web site?

If you are using Google Analytics follow the navigation links show below and you will see the report of all browsers used.

Google Chrome Profile information in Google Analytics

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