We’ve been commissioned by The Good Whey Co, part of Volac International to produce a range of micro sites and develop, design, build and deliver a comprehensive eCRM strategy to drive sales of this new healthy drinks brand.

As a new entrant to the UK market, the competition is fierce and our brief is to design and deliver digital communications that launch this exciting new brand, and establish it as a major player.

Why not sign-up for a sample yourself at our micro-site – www.thegoodwhey.com/

A short motion graphics led show reel for SIPA, the leading industry association for information publishers.

All imagery, scripting, voiceovers, storyboarding and motion graphics were done in house including the composition of the music by Matt Scutt, our Creative Director.

New companies rely on reputable designers to create their new business logos and company stationery. Working with the start-up team, we’ve worked with their UK based company logo design team at www.smallbusinesslogos.co.uk to help them enter, climb and eventually dominate the natural search rankings around their key search terms.

Oxford University Press is the largest university press in the world producing journals and books including the world famous Oxford English Dictionary. Their UK catalogue site houses well over 80,000 different products each with its own marketing information. Ensuring the site feeds all the pages to Google to achieve the best discoverability possible is not a small task and requires optimised architecture, content and continuous dialogue with Google.

We were called in to work with the web team to aid this process and provide SEO support. Starting with a full review of their chosen analytics partner, Omniture, we worked hand in glove with the team to develop a bespoke SEO approach.

It started with developing a bespoke training course with Marketability to teach marketers writing copy for the web how to choose and tailor their words to optimise the content on each page.

Simultaneously, we worked with the central team to review the architecture, site structure and page lay-outs to make sure all pages presented the information they contained in the best way possible. Finally, we established a direct feed of content to Google of all the pages within the site.

Following a review of the email program for this publisher, we were asked to redesign the major email templates to display effectively on mobile and tablet devices. With so many in market, this is no mean feat!

As social network usage increases Hotmail are noticing that the emails that we don’t read are increasing too:

Source: Hotmail

Hotmail has again refreshed their user interface to help users navigate the torrents of email they receive. Fresh from the sweep development, the new tools include:

• Identifying newsletters: newsletters will be identified and filtered into a new category. Hotmail believe they are 95% accurate with this technology
• One-click Unsubscribe: if the email does not contain the list-unsubscribe header and a recipient clicks unsubscribe, then all emails ongoing will be banished to the spam folder.
• Re-ordered inbox: those emails flagged as important will bubble up to the top of the inbox.
• Grouping senders: users can categorise senders to group all emails from groups of senders.
• Automatic Clean-up: emails from specific senders can be scheduled to be deleted or moved to a specific folder after a period of time.
• Folder nesting: it’s now easier to create nested folders within other folders making the archiving of emails even simpler.

Our prediction is that this is not going to affect email marketers that heavily as long as you are using reputable email broadcasting technology. 60% of most marketers’ lists are not engaged to their emails – the most effective programs focus on the remaining 40% with relevant, timely and valuable communications whilst trying within tolerance levels to reactivate those that are emotionally unsubscribed. Having a useful and sensible welcome program for all new subscribers is essential as these tools simply give users more power and opportunity to ignore your emails if they didn’t hit the mark.

You can find out more at Hotmail’s official blog

An overview

Circles expained

Google believes that Google Plus + will increase search traffic to those sites marked with a +, and increase direct traffic to recommended sites through people’s Google account. They have provided free tracking tools in your Google Webmaster account to monitor the impact.

We were commissioned to script, shoot and produce a series of short videos with Local Authority clients, staff and head teachers to get a series of ‘talking head’ interviews about how what they thought of working with the Babcock team.

Used in presentations, proposals, pitches and on their web site, the videos are now used as an essential part of the company’s sales collateral.

As well as supporting HTML5, Google Chrome includes a number of additional features such as apps, extentions and themes with which you can customise your browser as well as a fast, intuitive design and a swift powerful search function.

It displays page code in a similar way to firefox using prerendering to speed up page load times.

Most importantly, following a considerable marketing push, web users are adopting the new browser and we’re regularly seeing it being over 10% of site usage, signifcantly outstripping mobile usage.

How do you work out how many people use Chrome on your web site?

If you are using Google Analytics follow the navigation links show below and you will see the report of all browsers used.