TagsHow do you decide whether the beautiful piece of creative you’ve commissioned will be effective?
Interactive magazines are an alternative to closing titles
The economic climate means many publishers are really suffering, and some are being forced to close titles. Digital publications give publishers options – readers read them,. Advertisers advertise in them and publishers are having commercial success with them.
Posted in Our Ramblings, October 13th, 2009 | 0 comments
Evaluating digital creative.
Posted in Our Ramblings, September 30th, 2009 | 0 comments
The case for a new online metric for rich media and online video – interaction
Why online adverts should be measure on more than clicks and impressions. The growth of rich media means engagement should be quantified, reported and accepted.
Posted in Our Ramblings, August 25th, 2009 | 0 comments
Digital Creative – “has it done what I set out for it to do?”
Evaluating digital creative is no different to evaluating creative for any medium, but has one advantage- it’s ease of measurement.
Common to every off line or online creative is the need for a good brief. Without it, the creative will never meet campaign objectives. This is the same for digital and traditional media.
Posted in Our Ramblings, June 21st, 2009 | 0 comments
When to invest in a Digital Asset Management system
Why and when should marketers consider implementing a Digital Asset Management system (aka DAM)?
Posted in Our Ramblings, February 7th, 2009 | 1 comment
Improve your deliverability, or waste your marketing budget
One of the easiest ways to improve the RoI of your email marketing is to increase the proportion of your emails that get through. It’s not rocket science. But, says Paul Crabtree, it’s about more than just RoI. Fail to get to grips with data hygiene and you risk falling foul of increasingly sophisticated anti-spam systems, and the less forgiving attitude of ISPs.
Published in InCirculation Magazine
http://www.inpublishing.co.uk/kb/articles/deliverability_improve_it_or_waste_your_marketing_budget.aspx
Posted in Our Ramblings, July 28th, 2008 | 3 comments
Bad email marketing can ruin product launches
One of the reasons for the failure of NatMags’ Jellyfish magazine has been blamed on email distribution problems. What lessons does this hold for email marketers?
Posted in Our Ramblings, April 28th, 2008 | 0 comments
A year is a long time in the email marketing industry
A round up of the Email Marketing Census as featured in the DMA’s email marketing council newsletter
Posted in Our Ramblings, March 28th, 2008 | 0 comments
Deliverability is costing you money
The E-consultancy/Adestra Email Marketing Industry Census of over 600 email marketers highlights the real cost of deliverability for the first time – marketers are wasting around 11% of their budget. This entry investigates what they can do about it.
Posted in Our Ramblings, February 28th, 2008 | 0 comments